Thursday, March 31, 2022


Last night’s primetime launch of the new reality guessing game show ‘Welcome To The Family’ (locally known as ‘Welkom In De Familie’) achieved an impressive market share of 35,1% in the key 18-44 demographic which marks a whopping increase of  more than 55,3% in comparison to the slot average of 22,6% (18-44, Live + VOSDAL YTD on Wednesdays)!

In each episode, a contestant wakes up in an unknown family’s home, where he or she will have to take the place of one of the family members for the next few days. It’s down to the contestant to find out as much as possible about the person they’ve replaced, because the more they know, the more money they’ll win. If they manage to select the correct person from a lineup, they’ll head home with the cash! But… if they pick the wrong person, the family takes home the prize.   Says Gepke Nederlof MD of Be-Entertainment, who represent the format internationally: “‘Welcome to the Family’ is a fresh combination of the popular guessing game with entertaining reality disguised as a game show. We’ve already received a lot of positive reactions on the format internationally and we’re very happy to see that the viewer in Belgium likes it as much as we do!”

‘Welcome To The Family’ was created and produced by PIT who are internationally known for the successful ‘Make Your Country Great Again’.