SECOND SERIES OF 'HOME MADE HOME' LAUNCHES WITH IMPRESSIVE NUMBERS
Last night’s primetime launch of the second series of ‘Home Made Home’ on VTM in Belgium achieved stellar ratings. The reality format, in which young couples renovate three abandoned houses in the hope that one of the pairs will win their dream home, launched with impressive numbers. Capturing an incredible market share of 41,5% (Live + VOSDAL) in the key 18-44 demo, an increase of more than 77,3% against the average YTD prime time channel share of 23,4% (18-44, Live + VOSDAL YTD on Tuesdays).
The first season of Home Made Home captured the hearts of Belgium viewers, demonstrated not just by the consistent high ratings for the series, but also through a spontaneous crowd-funding initiative that came about after the finale, to support the two runner-up couples in financing their own dream homes!
For the first series there was so much great content left on the cutting room floor, that broadcaster VTM doubled the number of episodes to 20 with two airing each week. The format was created and produced by Hotel Hungaria.