Wednesday, July 26, 2023


There is no stopping the success of adventure reality format ‘Destination X’, with yet another territory signing up for a local series. RTL4 in the Netherlands commissioned the format for a local adaptation and is already the sixth territory marking its X on the spot, following earlier announcements from the US (NBC), the UK (BBC), France (M6) and Germany (Prosieben).

The game-changing format sees 10 contestants embark on a journey on board the innovative black and blinded Destination X bus. It promises to be the ultimate road trip, except these folks have absolutely no idea of where they are. To find out, they play games with one clear aim: to win clues that will hopefully bring them closer to the right location. But in this elimination game, absolutely nothing is what it seems. Inventive and well-planned deceptions are designed to mislead the contestants. It’s up to them to figure out which clues are real, and which are leading them astray. At the end of each episode, the participant who places their X on the map furthest from the actual location of the bus must leave the game and loses their shot at winning a big cash prize. The viewers at home can play along every step of the way and see the reveal of each episode’s clever clues and deceptions at the end of each episode.

The adventure reality format was off to a flying start ever since it first launched on VTM in Belgium in February of this year. France was the first to join the adventure, and other territories soon followed. The first season in Belgium was a solid hit, reaching an average market share of 41.9% across the series in the key demo (18-44, Live +VOSDAL).


Says Be-Entertainment MD Gepke Nederlof: “The team from RTL in the Netherlands immediately saw the potential of the format and we’re very proud to finally announce that we will partner with them on such an adventurous journey and it’s extra special to see the ‘Destination X’ bus travel so close to our own home…’’. 


‘Destination X’ was created and produced by Geronimo, the award-winning team behind ‘The Big Job Switch’ and ‘Doctor Davy’.