‘THE MUSICAL OF YOUR LIFE' MAKING ITS WAY TO THE STAGE IN THE UK
The UK is the latest of multiple production deals secured by Be-Entertainment for the heartwarming music entertainment format ‘The Musical of Your Life’. The deal with the All3Media Company, Objective Media Group, will see the format produced by their thriving entertainment production company Triple Brew Media.
Triple Brew have stellar entertainment credits including ‘Lingo’ for CBS and ITV, ‘The Cube’ for TBS and ITV, and most recently the ITV hit series ‘Celebrity Lingo’ with RuPaul. Joint Creative Director of Triple Brew, Becca Walker, whose previous credits include ‘The Four’ for Fox in the US, ITV’s ‘The Voice’, ‘Ant & Dec’s Saturday Night Takeaway’, and ‘I’m a Celebrity, Get Me Out of Here’, will work closely with OMG’s commercial director Holly Pye on the format.
The UK pact marks the 10th production deal for the high-profile format over the past six months, since Be-Entertainment first introduced the format at this year’s MIPTV. Play4 in Belgium is set to air season 2 later this year, after a first season that saw the program increase the average market share by more than 200% and capturing the #1 slot for all eight episodes. In addition, production has started on the first season in Germany for Sat1. Other production deals have been confirmed in key territories, including Spain, Italy, Australia and the Nordics.
‘The Musical of Your Life’, created by Belgian production company Dedsit, is the first format to successfully bring musicals to the TV screen. It combines moving up-close and personal celebrity interviews with musical performances of pivotal moments in their lives.
Says Be-Entertainment MD Gepke Nederlof: “We’re thrilled to be teaming up with the talented and experienced team at Objective Media. They clearly get what this unique format is about and what it will take to turn it into a success for the UK market.”
Triple Brew’s Becca Walker adds: “This is a truly original way to rework the traditional biographical shows with a wonderful entertainment spin on it. We look forward to working alongside Be-Entertainment to bring this unique format to the UK.”
About Objective Media Group
Objective Media Group comprises industry-leading production companies across London, Manchester, Glasgow, and Los Angeles. Within the UK-based group are Triple Brew Media (“Lingo”, “The Cube”) Betty (“The Undateables”, “Wheeler Dealers”), scripted division, Objective Fiction (“The Larkins”, “Feel Good”, “Toast of Tinseltown”, “Peep Show”), Purple Productions (“A Lake District Farmshop”, “Britain’s Most Beautiful Road’), Canard Productions (“Fred’s Last Resort”) and 141 Productions (“Operation Ouch!”, “Embarrassing Bodies”).
In the USA, Objective Media Group America’s credits include returning hits such as the U.S. version of popular gameshow “The Cube” hosted by Dwayne Wade (TBS), “The Great American Recipe” (PBS), “Phrogging: Hider in My House” (Lifetime), “Worst Cooks in America” (Food Network), “Spring Baking Championship: Easter” (Food Network), and more. Upcoming shows include the U.S version of hit gameshow “Lingo” hosted by RuPaul (CBS). OMG also houses U.S. producer, Main Event Media (“Sweet Life: Los Angeles”).
Objective Media Group is one of over 40 global production companies under the All3Media banner, which supports a growing roster of creatively and strategically independent production companies.