THE MEDIAPRO STUDIO SECURES ECXLUSIVE PRODUCTION DEAL WITH BELGIUM'S BE-ENTERTAINMENT FOR THE DISTRIBUTOR'S FORMATS IN SPAIN AND LATIN AMERICA
The deal also includes the development of THE MEDIAPRO STUDIO factual entertainment formats for the Belgian network VTM, owned by DPG Media, the leading media group in Flanders and owner of Be-Entertainment.
THE MEDIAPRO STUDIO has today announced the agreement reached with Be-Entertainment, owned by the Belgian giant DPG Media, to become the exclusive production company licensed to adapt the distributor’s formats for Spain and Latin America.
THE MEDIAPRO STUDIO is currently developing two Be-Entertainment titles for the Spanish market; entertainment programs "The Musical of Your Life", a weekly show that combines up-close interviews with well-known celebrities, turning some of their most memorable moments into moving musical scenes performed on stage, and the recently acquired "The Big Job Switch", where five individuals embark on a life-changing social experiment involving a radical shift in their professional careers.
The formats produced under this agreement will have worldwide distribution in Spain and Latin America, where THE MEDIAPRO STUDIO possesses a substantial infrastructure and as such, a significant presence throughout the region.
The agreement also includes the development of THE MEDIAPRO STUDIO factual entertainment formats for the Belgian network VTM, and the largest television channel in Flanders with over 30 years of broadcasting history, also owned by DPG Media.
"Be-Entertainment is a benchmark in the distribution of factual entertainment content, with highly innovative and original formats aimed at a wide spectrum of audience thanks to a universal language for all audiences, very much in line with the style of program of THE MEDIAPRO STUDIO", said Amparo Castellano, head of non-fiction content at THE MEDIAPRO STUDIO. "Therefore, we believe the content will be very attractive to audiences in Spain and Latin America, in the same way that they will be able to adapt our formats for Belgian viewers."
"Building a team is of mutual benefit. THE MEDIAPRO STUDIO is one of the strongest production companies in the world, with a significant presence in Spanish-speaking markets, therefore contributing to seeing our excellent formats being produced and broadcast in Spain and Latin America. Their presence on the ground and production experience in the region are an incredibly valuable asset. At the same time, we are very interested in the potential to incorporate original formats from THE MEDIAPRO STUDIO to our slate", said Be-Entertainment’s Business Director Annelies Noest.
