EUROPE GEARS UP FOR 'THE BIG JOB SWITCH'

After a first deal with VOX in Germany, which is now in production at RTL Studios, production rights to the life-changing social experiment ‘The Big Job Switch’ have now been acquired in other European territories. Be-Entertainment has entered into deals for Denmark and Norway with Banijay, and for Italy with Blu Yazmine.

In Belgium, a second series is currently on its way to VTM produced by creator Geronimo, a production company widely known for their creativity and high production value. The first season of the format was very successful on VTM earlier this year, where it exceeded the channel average market share of 26.9% by more than 50% and proved to be particularly popular among young female viewers (25-44).

On ‘The Big Job Switch’, five individuals resign from their jobs, without knowing what lies ahead. All they do know is that a group of experts will go in search for the ideal job for each of them. They’ll be guided through these radical career changes in the hope of finding the perfect professional match.

Says Be-Entertainment MD Gepke Nederlof: “We're delighted to be able to announce new production deals for this great format that is so relevant at this time. We’re counting on more countries in Europe and beyond to soon start their own life-changing experiments.”