DANISH SPIN OFF SEASON OF ‘THE POLITICAL ASSEMBLY’ FIRMLY ESTABLISHES ‘HøJSKOLEN’ AS A PROVEN BRAND ON TV 2
The second season of ‘Højskolen’, the Danish adaptation of the Belgian format ‘The Political Assembly’, launched last week and has officially solidified its position as a genre staple for TV 2. Earlier this year TV 2 saw major success with the first season of the program that featured the nation’s key politicians. 'Højskolen' earned widespread acclaim for reintroducing a human perspective to the political debate during a time of increasing polarization and pressure on democratic values. The program succeeded in bringing key political leaders back into meaningful, face-to-face dialogue and fostering constructive debate. The instant success of the current spin-off season underscores the enduring power of the brand, confirming it as the premier destination for politically themed factual entertainment.
The current spin-off episodes opened with a market share in the key demo of respectively 32,8% and 36% for the first two episodes, proving that this brand expansion builds seamlessly on the success of the election-focused debut season earlier this year.
Rather than relying on election fever, this new season kicks off the opening of the Danish parliamentary year. Centering on one national theme in each episode, politicians and regular people meet each other in the same ‘Højskolen’ setting for honest but respectful debates in a reality setting. This ongoing ratings success firmly establishes Højskolen as a proven, highly adaptable brand capable of consistently delivering broad mainstream audiences for TV 2.
ABOUT ‘THE POLITICAL ASSEMBLY’ AND ‘HØJSKOLEN’
‘The Political Assembly’ challenges the key politicians of a country to convene for a full weekend filled with group debates, one-on-one ‘duels’ and personal confessions.
‘Højskolen’ is hosted by renowned political journalist Natasja Crone and produced by BBC Studios for TV 2. Format created by Bargoens and VTM and distribution by Be-Entertainment