BEST START TO DATE OF LONGRUNNING SUCCESS FORMAT ‘THE WAY OUT’

Already in its sixth season in Belgium, the popular prime time family entertainment format ‘The Way Out’ has had its best launch thus far with the second highest rated episode across all seasons gathering a massive 52.7% market share (18-44, consolidated). Created and produced by Roses Are Blue, the lighthearted and entertaining escape room format has been capturing viewers' hearts not only in Belgium but across borders.

Following the successful launch earlier this year on Prime Germany and its continuous success on SBS6 in the Netherlands the format keeps performing well. It has proven itself not only in linear but also on streaming platforms. With five of the six international versions produced in a hub in Belgium the creators are able to deliver high value for a compatible budget. 

On each episode of ‘The Way Out’, two different celebrity duos are sent into two identical rooms full of mysteries to be solved. Their quest? To figure out the scientific experiments and unravel the codes, because every test or assignment they complete provides them with a clue. And brings them a step closer to being the first duo to find ‘The Way Out.’

Says Be-Entertainment MD Gepke Nederlof: "The Way Out is truly the gift that keeps on giving—not just with remarkable numbers, but also with continually increasing production value, thanks to the dedicated team at Roses are Blue. Year after year, the team has refined its approach, establishing a more efficient structure that paves the way for expansion into additional countries eager to join the hub and the success."