BE-ENTERTAINMENT AND BLUYAZMINE CLOSE PREFERRED PARTNERSHIP IN ITALY

Following the recent appointment of new business director Annelies Noest, boutique format and content distributor Be-Entertainment is expanding its business, seeking partnerships and international cooperations. The latest of these is the preferred production partnership with highly successful producer BluYazmine in Italy. They will represent a selection of formats in Italy from the Be-Entertainment catalogue each year.

The first project the parties will team up on is the musical entertainment format ‘The Musical of Your Life’, the feelgood celebrity tribute show that launched with record numbers in Belgium and is now starting to conquer the world.

Ilaria Dallatana, CEO of Blu Yazmine: “We are thrilled to work on this amazing show for the Italian market! We firmly believe in beautiful and well packaged ideas. ‘The Musical of Your Life’ is the perfect show for co-viewing that can tell the big stars from an unexpected, sumptuous, exciting and engaging point of view. Be-Entertainment is a strong company led by women who are creative, determined and with excellent intuition for innovative content. We can do great things together.”

Says Annelies Noest, Business Director of Be-Entertainment: ‘’We are delighted about this cooperation! BluYazmine brings a ton of experience and expertise to the table, and we are convinced that joining forces with Ilaria and her fantastic team will bring new opportunities for our non-scripted formats in Italy.’’