The new music-packed telenovela ‘Milo’ launched last week on VTM in Belgium and made quite an entrance. Created and produced by Heartmade Media, the first extra long episode of the series aired in a primetime slot on Friday, where it garnered an impressive market share of 41.2% (18-44, Live +7). As of last week, Milo continued in its regular 18:00 slot in half hour episodes where it managed to reach even higher market shares, with an average market share of 50% (18-44, Consolidated) in its first week. 


VTM commissioned over 300 episodes, containing more than 40 original songs that were composed especially for the series. 


‘Milo’ is a young skewing, modern day fairytale about a talented girl with a golden voice, who is forced to hide her music talent from the outside world; shattering her dreams of living a life full of singing and music. It’s a romantic, dreamy and optimistic story with a dose of humor.  

Says Be-Entertainment MD Gepke Nederlof: ‘’We were already excited to bring this new telenovela to the market and with these ratings, Milo literally and figuratively speaking sounds like music to our ears!’