Wednesday, October 11, 2023


‘Destination X’ appeared from nowhere last Spring and claimed its spot on the international adventure reality playing field. Immediately following the successful launch in Belgium on VTM, local versions were announced for the UK (BBC), the US (NBC), followed by France (M6) and Germany (Prosieben). The most recent announcement came from The Netherlands, where RTL4 signed up for ‘Destination X’. In home country Belgium in the meantime, work has begun on season two.


Just six months down the road, the format is gearing up for more. Aside from the six broadcaster commissions already in place, budget negotiations are ongoing in eight additional territories.


‘Destination X’ is a larger-than-life adventure reality competition, in which 10 contestants embark on the road trip of a lifetime. They board the innovative Destination X Bus, where nothing is what it seems. Not only do the windows on the bus have black-out blinds, reality is regularly tweaked to mislead the contestants as well as the viewers at home. Every bit of information always comes with a clue designed to help the contestants and viewers decide if they can trust what they see. They need to be on top of their game at all times because at the end of each episode, every contestant needs to mark where they think they are. The contestant who places their X furthest away from the actual location has to leave the game and, alas, loses their chance to win a cash prize. Only the last surviving participants get to search for the location of the host, who communicates with them using state-of-the-art drones and other smart technical devices, all from his secret command post somewhere in Europe. 


Says Be-Entertainment MD Gepke Nederlof: “So exciting to have seen ‘Destination X’ develop from a great idea on paper several years ago, into the international brand it has already become even in such a short amount of time. We’re thankful for all those international partners that are eager to embark on this adventure together with us and are looking forward to announcing more deals soon.”


‘Destination X’ was created and produced by Geronimo, the award-winning team behind ‘The Big Job Switch’ and ‘Doctor Davy’.