Tuesday, February 21, 2023


Last night’s launch of the long-awaited, larger-than-life adventure reality competition Destination X on VTM in Belgium scored both strong ratings and positive press. The first episode of the game-changing new series, which was successfully kept under wraps prior to its launch, captured an impressive market share of 37.3% in the all-important 18-44 target group. This marks an increase of more than 45% in comparison to the channel’s average market share of 25.7% (18-44, Live +VOSDAL).

In this larger-than-life adventure reality competition, 10 contestants embark on the road trip of a lifetime. They board the innovative Destination X Bus, where nothing is what it seems. Not only do the windows on the bus have black-out blinds, reality is regularly tweaked to mislead the contestants as well as the viewers at home. Every bit of information always comes with a clue designed to help the contestants and viewer decide if they can trust what they see. They need to be on top of their game at all times, because at the end of each episode every contestant needs to mark where they think they are. The contestant who places their X furthest away from the actual location has to leave the game and, alas, loses their chance to win a cash prize. Only the last surviving participants get to search for the location of the host, who communicates with them using state-of-the-art drones and other smart technical devices, all from his secret command post somewhere in Europe. 

Says Be-Entertainment MD Gepke Nederlof: “The Geronimo team clearly outdid themselves in creating a mind-blowing and spectacular show with a gameplay that will keep families engaged and playing along, on all screens. This really feels like the next level of adventure reality. The positive feedback we’ve already received internationally is overwhelming and we’re looking forward to placing Destination X on the international map!

‘Destination X’ was created and produced by Geronimo, the award-winning team behind ‘The Big Job Switch’ and ‘Doctor Davy’.