The year 2024 started well for Be-Entertainment, the renewed series of existing titles continue to score strong numbers in Dutch-speaking Belgium.

Kicking off with the prime time family entertainment hit ‘The Way Out’ on VTM. The fifth season is currently airing with great success. Capturing a consolidated 36.3% (PRP 18-44) average market share after four episodes.

The third season of ‘Going Once, Going Twice’, the ultimate celebrity collectibles competition, launched last Thursday in primetime. The first episode achieved an average market share of 26.5% (PRP 18-44, Live +7), exceeding the channel average market by 32%.

The second season of the life-changing social experiment ‘The Big Job Switch’, in which five individuals resign from their jobs and a group of experts search for their ideal job, launched last Thursday in second prime. Capturing a consolidated 27% (PRP 18-44) average market share, an increase of +34% vs the channel average.

Not on VTM, but also doing amazing numbers on its competitor Play4 is the celebrity tribute studio entertainment show ‘The Musical Of Your Life’. The average share of the third series was 34.2% (PRP 18-44 consolidated). An increase of +185% to the channel’s average market share!