Monday, February 21, 2022


Belgian international distributor Be-Entertainment has finalized a deal with multimedia production company Dedsit to globally represent their new primetime hit format ‘The Musical of Your Life’. The first season of the show recently aired on Play4 in Belgium, scoring spectacular ratings, positive reviews and an average market share of 35.7% (18-54, +7), a phenomenal increase of almost 200% against the channel average market share in the key target. Thanks to the huge success of the first series, Dedsit is now working on a second series of ‘The Musical of Your Life’.

Each episode of ‘The Musical of Your Life’ pays tribute to a celebrity, someone beloved and admired by the entire nation. The celebrity is invited to a theater to join the host for a unique up-close and personal interview about all the key moments of their life. Five of the celebrity’s most memorable moments are turned into moving musical scenes beautifully performed on stage. Moments from their childhood, their adolescence, a first love, unforgettable friendships and career breakthroughs. All developed and created especially to celebrate them. After each scene, the celebrity reflects on those important moments. The format treats viewers to a personal feel-good show full of surprises and emotions.

Says Be-Entertainment MD Gepke Nederlof: “We’re very picky when it comes to taking on a format that didn’t have its roots within the DPG Media group. ‘The Musical of Your Life’, however is a no-brainer for us; we strongly believe in the universal power of this format and we’re very proud that Dedsit wants to partner with us on this hit phenomenon. We’re looking forward to conquering the world together!”