BE-ENTERTAINMENT TO DISTRIBUTE DATING FORMAT ‘SWIPE AROUND’
Be-Entertainment has acquired the worldwide distribution rights to ‘Swipe Around,’ the fun dating format that will launch on VTM2 tonight. The proven format has already been on air for five successful seasons on ATV in Austria.
The format sees various best friend duos on a city trip in Europe, where they swipe around for a hot date. Who’ll succeed in finding romance, and who’ll flee the scene? Awkward moments are guaranteed, as well as a lot of fun, as this format gives viewers an all-too-realistic peek into the world of online dating nowadays. It’s a jungle out there..
‘Swipe Around’ is based on a format owned by ATV Austria, and produced for VTM2 by Hotel Hungaria.